About John
Thanks for checking out my site. I’m a native southern Californian with 16 years experience in commercial advertising as a product lead, picture car lead and content producer. I truly love what I do – a specialist in working with teams new to automotive, I do my best to bring infectious positivity to those I have the pleasure of working with while always having my clients best interests top of mind.
Over the years I've gained a good deal of experience navigating the intersect of agency, client & production - embedding into the process early to ensure the product looks spectacular & budgets are maintained with laser precision. I feel fortunate for the experience gained working on dozens of product launches & hundreds of sets across the world & would be grateful for an opportunity to shine on your next project. Here is a sample of some career highlights to date...
The Latest
2022 Outlander World Premiere
"Live from the Driveway"
Director: Jason Zada
Client: Mitsubishi
Agency: Amazon Advertising
New Video
Driven to Deliver
Director: Alex Grossman
Clients: Amazon, Coca-Cola & McLaren
Agency: Amazon Advertising
Executive producer of this 3-brand initiative featuring McLaren F1 drivers Carlos Sainz Jr. & Lando Norris.
Audi 2020 Superbowl:"Let it go"
Client: Audi
Agency: 72andSunny Amsterdam
Role: Consulting Product Specialist
New Video
Small Batch // Curated CUV Lineup Campaign
Client: Mitsubishi
Agency: BSSP
Consulting product lead 2018 - 2020 for social media, digital + tier 1 brand & product communications. Led team contracted to perform deep analysis of competitive field & buyer behavior identifying brand and product USPs used in development of several integrated campaigns & contributing to a 12-year sales record of Mitsubishi products sold in the USA.
Q60 Global Launch Campaign
Working with Jay-Z's producer Young Guru, Game of Throne's Kit Harrington and acclaimed sneaker designer Sophia Chang, produced all product support for this multi-film package from concept to execution. Multi-location production spanning 4 countries and 8 cities. Technical and production consulting along with post production consultation.
Other highlights & stuff....
Be Ready to Winter
Client: Infiniti
Agency: CPB
Location: Queenstown, New Zealand
In less than 2 weeks, moved 10 vehicles from the US to NZ chasing one of only a few known locations in the world with snow in August and space to authentically film the creative idea. Solutions included chartered Boeing 747 & extensive in-country transport and technical solutions. Vehicle management allowed for substantial overall budget savings. Campaign far exceeded client sales and KPI metrics & contributed to client reaching 7% global sales increase and all-time sales record in the United States market.
Déjà View
Director: Phillip Van
Agency: Campfire
Location: Rural Oregon
CHALLENGE: Support the filming of a first of its kind interactive advertising film that dynamically engages the viewer based on live smartphone calls with the characters as they view the video. 4 cameras shooting for over a week in remote locations with heavy technical product support needed on multiple cameras simultaneously.
SOLUTIONS: Close consultation with production team on shot planning, leveraging picture vehicles to maximum efficiency. On-set consultation, including coordination & direction of car-to-car filming and direct production of all picture vehicle technical support.
New Video
Road of Her Dreams
Director: Jon and Torrey
Agency: CPB
CHALLENGE: Create a vehicle test track adapted from an actual drawing made by Steph Curry's daughter, Riley. Course had to meet strict specifications to authentically feature advanced active and passive safety technology along with demonstrating agile handling dynamics in this fun, lighthearted spot.
SOLUTIONS: Acting as key liaison and advisor between client engineering, legal, agency and production teams. Product demo / Q&A for talent in preparation of driving along with producing all vehicle logistical and technical support including on-set and post production consultation.
Factory of Life
Director: Dante Ariola
Agency: TBWA\CHIAT\DAY
Producer: David Hoogenakker
Location: Prague, Czech Republic
Product and production consultation on vehicles from concept through execution. Produced local and on-set product support of all vehicles for 16 days on location. Required the local sourcing of over 45 background and ND vehicles all mobilized on a single shoot day.
New Video
Frozen Moment
Director: Michel Gondry
Agency: TBWA\CHIAT\DAY
Technical lead on all shots related to featuring worlds first vehicle safety technology that sees 2 cars ahead. Liaison and key product advisor between client engineering, legal, agency and production teams. Multiple hero cars, seat bucks and props were utilized on this highly technical production.
Inspiring Confidence
Director: Max Malkin
Agency: TBWA\CHIAT\DAY
Producer: David Hoogenakker
Location: Valencia, Spain
1,000+ extras. 200+ crew. Complete formula 3000 race team. Managed picture cars & product from 2 countries and less than 3 weeks from award in USA to first shot in Spain.
New Video
After experiencing positive benefits managing from a strict regimen of nutritional supplements, I developed a supplement line specifically formulated for Type 1 diabetics. Led all aspects of research & development, including formulation in partnership with a leading biochemist, branding, packaging & manufacture.
Let There Be Dragons Bus
At the behest of Lee Clow, working with his EP I supervised the procurement and complete renovation of John Edwards ex-Presidential campaign bus into a mobile content studio created to quickly address the needs of nimble start ups and to bring new brand ideas to life submitted by fellow pirates working for Chiat\Day. Taken on as a passion project and completed in only 4 months, we purchased the bus sight unseen and facilitated its move across the country. Enlisting the help of over 15 specialized vendors, designers, engineers & a tattoo artist - the finished product is a true example of interdisciplinary teamwork at its finest.
